Mission & Impact

Happy Happy Joy Joy Pet Corporation (HHJJ Pet Co.) provides quality disposable, biodegradable, and compostable raincoats for pets exposed to harsh weather. From the inception of the company, we made a deliberate decision to donate fifty percent (50%) of proceeds from the sale of our products to humane animal shelters and rescue organizations that dedicate ninety-five percent (95%) or more of their resources to the care, housing, and feeding of displaced pets. This commitment reflects our belief that meaningful impact begins with direct, measurable support for organizations doing the most critical work on the ground.

As the company grows, our intention is to further evaluate how donated funds are used, with the goal of better understanding what percentage of contributions directly support animal care. Transparency, accountability, and effectiveness are central to our mission, and we believe responsible giving requires ongoing assessment rather than assumptions. By working closely with trusted partners, we aim to ensure that contributions lead to tangible improvements in animal welfare outcomes.

Looking ahead, HHJJ Pet Co. aspires to establish a not-for-profit organization focused on evaluating shelter practices and actively rescuing pets at risk in high-kill shelters. This initiative would allow us to take a more hands-on role in advocacy, education, and intervention where it is needed most. Our long-term goal is to help reduce—and ultimately eliminate—the unnecessary euthanasia of healthy, innocent animals by supporting responsible rescue efforts, promoting humane alternatives, and encouraging systemic change within the shelter ecosystem.